INOVASI

ANALISIS PENGARUH STORE LAYOUT DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN BELI KONSUMEN

Arinil Firdaus — Sat, 30 Jan 2021 00:00:00 +0700

Abstract : Analysis of the Influence Store Layout and Service Quality to Buying Decision "Case Study: Wahidiyah Kios Consumers". This study aims to determine the influence of store layout analysis and service quality to buying decisions. In this study, the samples used were 125 Kios Wahidiyah consumers. The data analysis technique used is multiple linear regression analysis method assisted by IBM statistical calculations (SPSS 24).Based on the calculation of the data, this study can be concluded that there is a significant and overall influence on the store layout dimensions (allocation of floor space, the determination of walking patterns, the determination of space needs, the store mapping in the store, arrangement of product) to the buying decisions. And has a positive and significant impact on the dimensions of service quality (tangibles, reliability, responsiveness, assurance, empathy) to the buying decisions. Service quality has the most dominant influence on buying decisions of 11.1%.

Keywords: Store Layout, Service Quality, Buying Desicion, Statistics (SPSS).

ANALISIS KEPUASAN PELANGGAN DENGAN METODE SERVQUAL, QFD DAN AHP TERHADAP PERSYARATAN TEKNIK DAN PERSYARATAN PELANGGAN (Studi Kasus Online Food PT. Buroq Sakti Terbang,Pondok Pesantren Kedunglo, Kediri, Pripinsi Jawa Timur)

Sekar Gendhis Nawangsari — Sat, 30 Jan 2021 00:00:00 +0700

Abstract : Analysis of Custemer Satisfaction with the Servqual, QFD and AHP Method of Technical Requirements and Costemer Requirements on service Online Food PT. Buroq Sakti Terbang Kediri. This study aims to analyze the effect of customer requirements and technical requirements on customer satisfaction. This research was conducted online / darring and at different locations to get respondents through questionnaires. The sample of this research is the users of the online transportation service Buroq Sakti Terbang, which has 70 respondents. Data collecting through construct validity using the Product Moment Colleration method or Peson correlation, the determination of reliability using the Alpha Cronbach method. This study aims to determine the level of customer satisfaction with online transportation services Buroq Sakti Terbang, as well as to determine the relationship between customer requirements and technical requirements to customer satisfaction, as well as knowing the arrangement using the House of Quality (HoQ). The results of this study indicate that the relationship between customer requirements and customer satisfaction obtained 30 relationships with a value of 9, 71 a relationship with a value of 3, 44 a relationship with a value of 1 and 161 there is no relationship and technical requirements for customer satisfaction obtained 136 strong positive relationships, 22 valuable relationships. positive modarat / moderate and 166 no relationship.

Keywords: House of Quality Matrix, Analitic Herarchy Process, Servqual, Quality Function Deployment, Customer Requirements, Technical Requirements, Online Transportation.

ANALISA PENGARUH KEMASAN, HARGA DAN MEREKTERHADAP LOYALITAS KONSUMEN PADA AIR KEDUNGLO

Sisilia Beliatami — Sat, 30 Jan 2021 00:00:00 +0700

Beliatami, Sisilia. 2020 Analysis of the Influence of Packaging, Price, and Brands on Consumer Loyalty in Air Kedunglo. Thesis Industrial Engineering Study Program, Faculty of Engineering, Wahidiyah University Kediri. Supervisor Astria Hindratmo, M.T.

Consumer loyalty is a form of loyalty that arises without coercion, but arises from one's own awareness.The purpose of this study was to analyze the effect of packaging, price, brand on consumer loyalty to Air Kedunglo (Case Study at Kedunglo Water Company). The population in this study were santri of Pondok Pesanteren Kedunglo Al-Munadhdhoroh ranging from 11 years to 25 years of age. Data collection techniques through observation, interviews and questionnaires. By using purposive sampling, the samples used in this study were 89 consumers of Air Kedunglo. The data analysis method used in this study is multiple linear regression analysis. With the aim to get an overview of the relationship between variables. While the instrument testing method in this study uses the Validity Test and Reliability Test. And hypothesis testing using the F test and T test.

The results of the research based on the F test show that the variables of packaging, price, brand have an effect on consumer loyalty. Meanwhile, the results of the T test for the variables of Packaging, Price, Brand together have a significant effect on consumer loyalty.

Keywords: Packaging, Price, Brand, Consumer Loyalty.

PENERAPAN METODE SERVICE QUALITY DAN QUALITY FUNCTION DEPLOYMENT DALAM UPAYA PENINGKATAN PELAYANAN PENDIDIKAN KEPADA MAHASISWA FAKULTAS TEKNIK UNIWA

Anfa'Sidqil Wahidi — Sat, 30 Jan 2021 14:54:53 +0700

Sidqil Wahidi, Anfa’. 2020. Application Service Quality And Quality Function Deployment Method To Effort Improvement For Collage Students Faculty Of Engineering UNIWA. Thesis Program of Industrial Engineering study, Faculty of Engineering Wahidiyah University, Kediri. Instructor: Astria Hindratmo, M.T.

The research took a case study in the UNIWA technical department on the efforts of the enhanced education service. The data treated in this study is obtained through the observation, questionnaires, and interview. Next, data tested with tire covalent and reliable. The subject of this research is the educational provider which includes professors and faculty members. And a customers at this research is a UNIWA engineering student.

The research aim to analiyze the disparity between services that consumers hope for and consumers satisfaction with the service. And known service attributes and high priority service improvement in this improvements. The search for problem of the consumers is flagged throught the SERVQUAL method. According to expectations and consumers satisfaction, however, its possible to obtain high priority and custom made service from the QFD method.

Based on data analysis, it can be concluded that the overall service attribute is negative with the value of -0,64 this indicated yhat service given by the UNIWA engineering faculty, it still cloud not meet the expectation students. The dimension of the service that at least cannot meet taht expectations of students is dimension of responsiveness. This is evidenced by the highest SERVQUAL score of -1,063. The SERVQUAL score of the responsiveness dimension has the highest value among the other five service dimension. Futhermore, throught data processing using the QFD method, the normalized raw weight (NRW) value of the voice of customer attribute can be obtained. From this study, the highest NRW value is the x24 tribute about the feasibility of the lecturebuilding which has a score of 0,0788. This means that the x24 attribute has the highest priority for improvement by the UNIWA engineering faculty.

Keywords: improvement of education services, service quality, quality function deployment

ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU DENGAN MENGGUNAKAN METODE MIN-MAX STOCK

Ahmat Jazuri — Sat, 30 Jan 2021 14:58:17 +0700

Abstract : Analysis of Raw Material Inventory Control Using the Min-max Stock Method A Case Study at Cv. Adi Jaya Teknik Sidoarjo.This study aims to see whether CV. Adi Jaya Teknik has made a proper supply of raw materials. The method of controlling raw materials used in this study is the min-max stock method. This method determines how much inventory inventory, minimum inventory, inventory, and order quantity. After doing research, CV. Adi Jaya experienced supplies of raw materials. The amount of inventory controlled by using the min-max stock method produces more efficient results when compared to the company's ending inventory.

ANALISIS BEBAN KERJA MENTAL TENAGA STRUKTURAL BERDASARKAN LEVEL JABATAN DAN KELOMPOK USIA DENGAN METODE NASA TLX

Fauzul Hakim — Sat, 30 Jan 2021 15:06:51 +0700

Abstrak

Workload greatly affects the performance of a worker in all sectors, and education is one of them. During the establishment of Wahidiyah University, no one research was conducted on the mental workload of structural personnels or staff. This study aims to analyze the mental workload of the Wahidiyah University structural personnel.

The method used in this research is NASA-TLX with a descriptive analysis approach and statistical analysis uses the OneWay ANOVA test with SPSS 22 software. Based on the results of descriptive analysis, there is a difference in the average mental workload scores between job levels and age groups. While the results of the study using statistical analysis with the OneWay ANOVA test, the level of position and age group did not significantly influence mental workload. The highest contributor to the Dekan position level is Mental Needs, the level of Head of Study Program and PA are Effort and at the level of the Staff position, the highest contributor is Performance. For the lowest contributor, at the level of the position of Dekan, PA and Staff, are frustration, while for the level of Head of Study Program, Physical Need is the lowest contributor.

Keywords: Mental Work Load, NASA-TLX, Job Levels, Age Group.