ANALISIS KELAYAKAN USAHA TANAMAN HIAS AGLAONEMA (Varietas Siam Aurora) DI TOKO BUNGA YOHAN NURSERY NGRONGGO KOTA KEDIRI

Abstract

Aglaonema is a leaf ornamental plant that has variations, including the shape and pattern of leaves with a
price determinant calculated from the number of leaves and the size of the plant. This study aims to analyze
the aglaonema business and find out the feasibility level of the siamese aurora variety aglonema business in
the flower shop yohan nursery kediri. The approach method carried out in this study by means of field
observations and interviews, business feasibility assessment using several investment criteria consisting of:
NPV, PP, IRR, R/C. Based on the results of the business feasibility analysis, a value for NPV was obtained
of 412,056,957, at a discount rate of 15%, an IRR value of 24%, for a PP value of 0.0011 and an R/C of
26.64. This shows that the feasibility of the business of the ornamental plant aglaonema variety Siamese
aurora in the flower shop yohan nursery is financially worthy of effort.
Keywords: Business Feasibility Analysis, Aglaonema, Financial Aspects